Really Simple Syndication or RSS has turned out to be one of the most effective marketing tools around. As the name suggests, RSS is about syndicating content from some other site. Marketers have woken up to the importance of RSS feed as a marketing tool and it is now being used to promote different products. How can this be done? Well, let's see.
o Find some article directories that provide for RSS feeds. Submit articles about your products to these directories with links to your website in the "about you" section. If your directory allows you to promote your website you can include the links in the articles itself.
o Keep on updating the content and provide it to your subscribers for free. This would make your site more visible and would see higher traffic improving your search engine rankings. The direct result is marketers getting interested in your site to advertise.
o The feeds should be informative as well as interesting with proper search engine optimized key words. It should be pertinent. The next step would be including ads of your sponsors in your RSS feed as this is what is going to earn you money.
o Always pay attention to the content. Don't let it get stale. And try to make it available to as many people you can. The wider audience you would have the more popular you site would be and the more lucrative you would look to the advertisers and this means big money.
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